The Plant Theory

Plant Theory was born from a belief that cannabis is best experienced with intention, curiosity, and respect. It’s more than a product to us—it’s a plant with a story, a culture, and a capacity to bring people closer to themselves and to one another. From the beginning, our vision has been to create a space where cannabis feels thoughtful, approachable, and rooted in something real.

That foundation comes from home. In the 1970s, my parents embodied a love that was free-spirited, open-hearted, and deeply human. My father—a proud African American man who embraced the hippie lifestyle—served in Vietnam, stood among the crowd at Woodstock, and carried with him a belief in peace, community, and personal freedom. Cannabis was part of that world—not as an escape, but as a shared experience woven into music, conversation, and connection. Our home reflected that energy: welcoming, expressive, and grounded in love.

Growing up in that environment shaped how I see this plant. Cannabis was respected, never abused, and always surrounded by laughter, creativity, and honest dialogue. My father and his circle of friends shared a common belief in cannabis as something that could slow you down, open you up, and bring people together. Those memories—of warmth, trust, and presence—are the soul of Plant Theory.

Today, Plant Theory carries that legacy forward. We honor cannabis as a tool for balance, reflection, and experience—not hype or excess. Everything we do is guided by the same principles I grew up with: education over intimidation, community over transactions, and intention over impulse. This is our theory—that when treated with care, cannabis can still do what it’s always done best: connect us.