Privacy policy.

Last Updated: 01/28/2026

Plant Theory values your privacy. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

We may collect the following information:

Personal Information

  • Name

  • Email address

  • Phone number

  • Billing information (processed securely by third parties)

  • Order history

Technical & Usage Information

  • IP address

  • Device and browser information

  • Location data

  • Cookies and analytics data

Marketing Information

  • Newsletter signups

  • SMS and email communication preferences

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Verify age and identity

  • Manage accounts and loyalty programs

  • Communicate about orders, products, and promotions

  • Improve website functionality and user experience

  • Comply with legal obligations

3. Marketing Communications

You will only receive email or SMS marketing communications if you opt in. You may unsubscribe at any time using the link provided in messages or by contacting us.

By opting in, you agree to receive promotional and transactional SMS messages from us. Message frequency varies. Message and data rates may apply.

4. Cookies & Analytics

We use cookies and tracking technologies, including Google Analytics and Meta Pixel, to understand how users interact with our Site. You may adjust cookie settings through your browser preferences.

5. Sharing of Information

We may share your information with:

  • Marketing platforms

  • Analytics providers

  • Delivery and fulfillment partners

  • Technology platforms such as Cova and Mosaic

We do not sell your personal information.

6. Data Security

We take reasonable measures to protect your information using administrative, technical, and physical safeguards. However, no system is completely secure.

7. Your Rights

Depending on applicable law, you may have the right to:

  • Access or correct your personal information

  • Request deletion of your data

  • Opt out of marketing communications

Requests may be sent to Support@planttheorytx.com.

8. Age Restriction

This Site is intended for users 21 years of age or older. We do not knowingly collect data from individuals under 21.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

10. Contact Us

Mobile and SMS Information Use

  • Your mobile information will not be shared with third parties for marketing purposes.

  • Data sharing is limited strictly to the business's operational purposes.

  • We do not transfer your personal data to any external organizations under any circumstances, even with your consent.

Data Protection Measures

  • Access controls are in place to prevent unauthorized data sharing.

  • Staff receive regular training on data privacy and security.

  • We conduct regular audits to ensure compliance with data protection policies.

Opt-Out Instructions

To opt out of SMS messages, reply STOP or UNSUBSCRIBE.

For help, reply HELP

Contact Information

If you have questions or wish to contact us regarding your privacy or SMS communications, please email support@planttheorytx.com or call (903) 574-3027.